Delivery and Engagement Rates are Trackable
While SMS marketing is extremely reliable, it’s still important to track the deliverability of your campaigns. A good SMS service will provide real-time results for each campaign. This shows you how many people received your SMS, as well as the quantity of unsubscribes and bounced messages.
Additionally, link shorteners (like bit.ly) let you create trackable, branded links for your campaigns. This means you can track every aspect of your campaigns and transactions.